I think this quote is saying that the way you design a site or device is not just about the visual appeal. It should make it easy for the user to navigate and work. Design is more than just how sleek or professional something looks. It should improve everything about the website or device. In Web Design, this relates in many ways. If your design makes it impossible to navigate then people will not want to use your site. People should be able to get what they need to get done without struggling. For example, social media apps like Twitter or Instagram make it very easy for people to do what they need to and they also look very nice. The links always work and you never have to question how to do something. The design makes it very straight forward and easy for the user.
User Experience: The overall experience of a person using a product such as a website or a computer application, especially in terms of how easy or pleasing it is to use.
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